In 2011, due to partial policy delisting and fuel sales detection and management measures, the light truck market suffered a dull year. In the past, the peak season that began in March was also postponed. However, the Jinbei light truck of the Brilliance Automotive Group does not appear to have been affected much. In February 2011, the sales volume reached 10,268 vehicles, an increase of 44.15% from February 2010, and the cumulative market share also rose to 6.97%. The sales volume was satisfactory. In the truck industry, which is heavily influenced by policies, the Jinbei light truck is doing its best against the trend.
The four major production projects started, the effect began to highlight
During the 12th Five-Year Plan period, Brilliance Automotive planned to complete the production and sales of 1.5 million vehicles/year, 1.5 million units/year of engine production and sales, and sales revenue of more than 160 billion yuan/year at the end of the new five-year period.
It is reported that in 2010, the sales volume of Jinbei Light Trucks reached 81,525 units and was exported to 12,000 foreign vehicles. To make every effort to make up for the indicators of the end of the 12th five-year period of Brilliance Automotive, it will at least double its current annual production capacity to more than 200,000 vehicles. In addition, Brilliance's heavy truck business is also progressing.
In the first half of 2010, the production capacity of the Jinbei light truck was seriously insufficient, and the number of orders was far greater than the designed capacity. In many cases, the delivery of the vehicles was delayed. Obviously, the Jinbei light truck has already put the expansion capacity on the agenda, and this is an important step in the overall plan for the 12th Five-Year Plan period. Let's take a closer look at the recent increase project of Brilliance Jinbei:
1. On April 23, 2010, Brilliance Group and Jiangsu Yingtian Group jointly invested 2.1 billion yuan to acquire 800 acres of new land in Wujin High-tech Zone, Changzhou City, Jiangsu Province and build light, medium, heavy truck and light passenger R&D and production bases. 200,000 cars. The first phase of the project will have a total investment of 550 million yuan. After it is put into production, it will form an annual production capacity of 50,000 light and medium heavy trucks.
II. On June 22, 2010, the 100,000-car truck expansion project of the Tianma Company of Hebi (Brilliance Automotive) started. The total investment of the project is 1.2 billion. After the completion of the entire project, an annual output of 100,000 light trucks, modified vehicles, and light passenger vehicles will be formed. Production capacity. (The first light truck was rolled off on August 31, 2010.)
3. Jinbei invested 1.49 billion yuan to build a light truck base in Dadong District, Shenyang. The project plans to cover an area of â€‹â€‹1 million square meters and produce light and medium-sized trucks. The completed light truck project is planned to produce 90,000 units annually. The main production of the Brilliance Gold Cup's "Ling Yu", "Leading Chi", "Yun Yun" three series of products. In addition, in Shenyang EU Economic Development Zone, the investment of Chunbao Auto Parts for stamping parts with an investment of 50 million yuan will provide Jinbei light truck with stamping accessory products.
4. On September 16, 2010, Shenyang Huachen Dedicated Plant opened its foundation in Shenbei New District, Shenyang, with a total investment of approximately RMB 300 million. In 2015, it will form an annual capacity of 30,000 light trucks.
After all of the above projects are completed and put into production, the annual production capacity of Brilliance Jinbeiâ€™s light trucks will increase to 240,000 units. I believe that with the completion of the first phase of each project, Jinbei light truck sales will be further improved.
Product Structure Adjustment Towards Higher Quality
The Jinbei light truck with more than 50 years of experience in making cars seems to confirm that Brillianceâ€™s first strong and bigger corporate philosophy. The Lingyu series trucks launched in 2007, after 17 months of R&D and 27 technical innovations, beat many opponents one year later and received the annual fuel-efficient light trucks of the first Chinese truck model of the year.
The newly launched models for the Jinyun, with the Jinbo 3350 wheelbase Isuzu model series as the development platform, match 4JB1 electronically controlled VE pump diesel engine, JW528MT gearbox, has pure Isuzu pedigree and adopts Jinbei new cab, and has a variety of high-end options With models.
The three major series of â€œLeadership,â€ â€œLingyu,â€ and â€œYunyunâ€ have relatively completed the product structure of the Jinbei light truck, and have also increased the market competitiveness of the Jinbei brand. A gold cup industry insider revealed to reporters, "The current Jinbei light truck product structure still needs to be adjusted, some models are only transitional products." Indeed, Jinbei light truck in the hearts of many drivers, compared with the first-line light truck brand of high-end models, From the appearance to the comfort of driving, there is still a certain gap. It takes some time to make a truly leading product.
Of course, the sales volume of Jinbei light truck is hot, and in addition to the expansion of light truck capacity and product mix adjustment, starting in 2011, Jinbei light trucks made efforts to promote the construction of sales service outlets. From Harbin, Yingkou, Zhejiang, and Guangzhou, the nationâ€™s 4S image store has been newly built. More than ten. And from the beginning of March, Jinbei light truck will have a series of activities.
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